Her is the story of how Swiss watchmakers left the $ 300 segment vulnerable to the emergence of Chinese made fashion and marketing driven brands.Continue Reading →
Here are four ways by which brands can avoid loosing relevance with 21st century consumers.
Short shelf life and lack of reparability could spell trouble in the long run.
The Great Recession, digitally marketed watches and a generational shift might have done more harm than smartwatches.Continue Reading →
Brand owners take a more professional approach and compel newcomers to come up with a tangible value proposition.
The 18K Apple Watch 1 was a failure to learn from the old guard and overengineering out of price.
Dwindling training institutions, monopolistic trade practices and what it means for the trade of watchmaker.
The added value of fine watches described in terms of skill, service and scale.