Her is the story of how Swiss watchmakers left the $ 300 segment vulnerable to the emergence of Chinese made fashion and marketing driven brands.Continue Reading →
Here are four ways by which brands can avoid loosing relevance with 21st century consumers.
Swiss Made and the risk of being watered down by globalization.
The Digital Revolution calls for a distribution model that is slowly emerging to take its place...
A counterintuitive example of how a premium product might actually cost less than a cheap one in the long run.
This entry looks at five reasons why mechanical watches still attract consumer interest in a Digital Age.
Salexit: Three Liabilities of the Current Watch Distribution Model, and How They Could All be Addressed
Three liabilities that are now crippling the watch retail industry and what could be changed to address them.